Virtual Instruments is setting up a Technical Alliance Program to better sell its products in conjunction with integrated upper stack performance monitoring offerings.
The Virtual Instruments Technology Alliance Programme (VITAP) will ensure the testing and validation of product integrations with Virtual Instruments’ performance management products.
VITAP members can resell integrated systems more effectively through jointly-facilitated strategic sales engagements.
Existing members include Apposite Technologies (cloud migration), cPacket Networks (network monitoring), Garland Technology (networking), and Gigamon (network visibility).
We can divide the infrastructure performance management area into four sub-sections:
- IT infrastructure monitoring (storage, storage networking and servers)
- Network Performance Monitoring
- Application Performance Monitoring
- Digital Experience Monitoring
Where they intersect we can place algorithmic IT operations, as in our diagram above.
VI’s heritage lies in IT infrastructure monitoring and it has built vendor alliances and integrations to bring in data from Network Performance Monitoring and Application Performance Monitoring.
The company needs to round out its offerings – to embrace the public cloud, for example. And to do this it must add more integrations and alliances. In other words, it wants to build an eco-system.
VI asserts that enterprises want an open ecosystem of vendor-independent testing and monitoring tools, creating the opportunity for companies to build mutually beneficial relationships. Its VP of Product Ecosystem Jaymin Patel claims VITAP is the “only vendor-agnostic alliance program in the hybrid infrastructure performance management industry.” B&F