Releases

posted on 01 July 2008 10:36

WESTMINSTER, Colo.--(BUSINESS WIRE)--Atrato, Inc. (www.atrato.com), a leading provider of high-volume on-demand storage solutions for the high-performance computing (HPC), digital entertainment and web sectors, today announced that it has been selected by Everything Channel as a CRN Emerging Tech vendor for its innovative Velocity1000 high density storage system.

Atrato’s Velocity1000 (V1000) revolutionizes data access and storage by conquering I/O bottlenecks between storage and servers, opening the door to new applications and revenue opportunities for channel partners and their customers.

CRN’s Emerging Tech list captures companies that are delivering high margins for solution providers with innovative and easy-to-use technology that undercuts industry giants. “Innovative vendor partners can help spur profitable new ideas that Solution Providers can use to build revenue and customer loyalty, and the CRN Emerging Tech list is where Solution Providers go to find these vendors,” said Robert C. Demarzo, Senior Vice President and Editorial Director, Everything Channel editorial.

Vendors who make the CRN Emerging Tech list must have an established solution provider program and formal guidelines for recruiting channel partners. They must demonstrate that its direct sales mix is trending down as evidenced by the company’s revenue history, a channel positive or channel neutral strategy for internal sales compensation, and not be a dominant market share player. Final selection to the Emerging Technology list was made at the discretion of the CRN editorial team after a review of the submitted information and conversations with current or targeted partners.

“We are honored to be recognized by CRN for our breakthrough technology and for our ongoing commitment to the channel,” said Steve Visconti, EVP of Sales and Marketing. “Atrato’s unique approach to data access and storage is filling a unique need in the marketplace. Combined with quality best practices, our program is designed to help solution providers build a compelling proposition for the enterprise.”

According to the CRN Emerging Tech Survey, the top reasons solution providers add emerging technologies include: the technology is superior to other products in the market segment; the technology compliments a solution providers’ existing practice areas; emerging vendors provide better services opportunities; emerging vendors pay better attention to partners; emerging vendors offer higher margins, customers want alternative product choices; and emerging vendors have better joint marketing programs. In addition, 61 percent of solutions providers surveyed plan to increase the number of emerging technology vendors they partner with in the next 12 months.

Recognized for its product innovation and focus, Atrato brings the same levels of attention, commitment and initiative to its Access Advantage Partner Program. The program incorporates a comprehensive mix of channel activities ranging from lead generation and sales incentives to long-range loyalty and educational programs. Through its quality sales support and training, Atrato is committed to helping partners leverage their strengths and skill sets and incorporate the best combination of product, service and support to enhance profitability.

About Atrato, Inc.

Based in Westminster, Colorado, Atrato Inc. (www.Atrato.com) is revolutionizing the data access and storage markets by challenging the traditional thinking on how to rapidly access stored data. Atrato’s system provides unparalleled performance, linear scalability, and significantly reduced operational costs in a self-maintaining architecture for the HPC, Entertainment, IPTV, VOD, and Web 2.0 markets.

About CRN

CRN provides solution providers and technology integrators with the crucial information and analysis they need to drive their company’s sales. As an advocate for and voice of the IT channel, solution providers turn to CRN first for immediate information. Celebrating its 25th year, CRN is the most trusted source for channel professionals. CRN can be found on the web at www.channelweb.com.

Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel, formerly CMP Channel, is the global leader in technology sales and serves as the one stop shop for the sales channel that drives 75 percent of technology sales throughout the world. IT suppliers and Solution Providers turn to Everything Channel to manage and accelerate their business. Everything Channel provides the answer to strategy and branding, online marketing, research/market intelligence, lead generation, branded and custom events, education and workflow tools targeted to those who buy and sell through the Channel. Everything Channel is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

^{[Formatted by Wendy Matthews.]}