People
Asaro would have said 'Don't do it'
posted on 25 March 2008 18:59
Following on from the Tony Asaro debacle when this ESG analyst joined and left Dell inside four weeks, Forrester analyst Barry Murphy is joining Mimosa systems.
He has analysed archiving and records management topics, getting a great reputation, and joins Mimosa as the product marketing director. That's a deep end dive. His responsibilities include expanding the company's eDiscovery and content management partner ecosystem and broadening awareness for and adoption of Mimosa Systems' content archiving platform.
That's a far cry from dispassionate and objective analysis.
Mimosa has high hopes, with Scott Whitney, its product management VP, saying: "The addition of Barry Murphy will provide Mimosa with tremendous competitive advantage."
But Murphy's CV, at least the last ten years of it, show wall-to-wall analyst activity, not getting involved in the down and get-your-hands-dirty world of managing products and people.
We wish him luck and hope he beds down there. Perhaps he could give Tony Asaro a call at Virtual Iron and ask for a few pointers. Another 4-week in-and-out pattern would not go down well.
[Chris Mellor.]
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Asaro would have said 'Don't do it'


